BeCreative

Create the conditions in which new possibilities can emerge

BeCreative helps people move beyond habitual thinking, generate useful possibilities and develop promising ideas into practical innovation.

Creativity is a behaviour. Innovation is a process. The first opens possibilities; the second develops and applies them so that they create value.

Ideas are vulnerable before they are useful

New ideas are often judged before they have had time to develop. BeCreative creates a protected, dialogic space in which people can explore, connect and strengthen emerging possibilities without harvesting them too early.

The greenhouse protects what is still becoming.

BeCreative is a good fit when

• A team is repeating familiar answers to a changing problem.
• A strategy or opportunity needs new possibilities before decisions are made.
• People need practical ways to generate ideas on demand.
• Promising ideas are being lost between inspiration and implementation.
• Innovation needs greater participation, discipline and follow-through.

What the work develops

• Possibility: noticing what could become possible beyond current assumptions.
• Generative thinking: using practical moves such as the 4Rs to create new connections.
• Dialogic space: enabling ideas to be voiced, heard and developed collaboratively.
• Discernment: knowing when to remain open and when to focus.
• Innovation: moving ideas into experiments, application and value.

From possibility to innovation

The process is designed around the real opportunity. It may include framing the challenge, widening attention, generating possibilities, developing promising ideas, testing assumptions and deciding what to take forward.

Attend broadly enough to understand the whole. Then focus narrowly enough to act on what matters most.